Well&CoWell&Co
Built for health coaches, nutritionists & personal trainers

One platform.
More clients. Less chaos.

WellCo replaces WhatsApp threads, spreadsheets and five different apps with a single professional platform — so you can focus on coaching, not admin.

Manage clients, build day plans, automate check-ins and watch your practice grow — all from one place.

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A bright, calm kitchen counter with a salad bowl, fresh vegetables, a notebook and a phone lying face-down

Coaching that fits into real life

No dashboards to wrestle with, no separate logins to remember mid-meal. WellCo lives on the phone your clients already carry — so logging progress feels as natural as making breakfast.

Sound familiar?

Running a coaching practice on scattered tools is slowing you down

Most coaches hit a ceiling around 15–20 clients — not because they lack skill, but because the tools don't scale. Every new client means more tabs, more threads and more time chasing updates instead of delivering results.

See how WellCo fixes this
📱Chasing clients on WhatsApp for meal updates
📊Copying nutrition data between spreadsheets
🗂️Juggling 4 apps to run one coaching business
Spending hours on admin instead of coaching
WellCo replaces all of this with one professional platform

Everything you need

Built for coaches who want to grow

Every feature is designed around one goal: letting you deliver a world-class coaching experience to more clients, without burning out.

Client Management
Full roster overview with progress, program status, nutrition logs and activity — all on one screen. Spot who needs attention at a glance.
Day Plan Builder
Build personalised meal and training schedules for each client, day by day. Add photos, notes and instructions. Your clients follow exactly what you set.
AI Follow-up Automation
When a client misses a meal log or skips a workout, WellCo sends an intelligent check-in on your behalf — sounding like you, not a bot. You stay present without lifting a finger.
Integrated Messaging
Chat with clients directly inside the platform. No more scattered DMs. Full message history, context and AI-drafted messages all in one thread.
Lead CRM
Track potential clients from first enquiry to paid client. See where leads are in your pipeline, follow up at the right moment and never lose a prospect.
Progress Analytics
Visualise each client's calorie trends, streak consistency, workout completion and macro adherence. Data-backed coaching conversations, every time.

See it in action

A better experience for everyone

Logging a meal with AI nutrition analysis in Well&Co

Log meals in seconds

Snap a photo or describe what you ate — AI fills in the calories and macros automatically.

Well&Co AI assistant answering a question about a client's progress

An AI assistant that knows your clients

Ask about any client's progress and get an instant, accurate answer — pulled straight from their food and activity logs.

Meet your AI agent

An assistant that actually knows your clients

Ask a question and it does the digging — checking food logs, activity and progress. Ask it to take action, like logging a meal for a client, and it drafts the change for your approval.

Answers questions about any client instantly, pulled straight from their logs

Flags who missed a check-in or fell off track before you have to ask

Drafts follow-up messages in your tone, ready to review and send

Logs meals or updates plans for clients on request — nothing saves until you approve it

Well&Co AI assistant answering a question about a client's progress

Ask about any client

Well&Co AI assistant drafting a meal for a client, ready for approval

Add a meal for a client, hands-free

Scale without sacrifice

Handle more clients without more hours

Automation handles the repetitive work, so every hour you put in goes toward high-value coaching, not chasing spreadsheets.

AI follow-ups check in on clients automatically when they miss a meal or workout — no manual nudging needed.

Progress dashboards surface who needs your attention, so you spend time where it matters most.

Reusable day plan templates let you onboard new clients in minutes, not hours.

For your clients

A premium experience that reflects on you

Your clients get a beautifully simple app to follow their program, log their progress and stay in touch — all branded under your coaching practice.

Nutrition Tracking
Log meals with AI-assisted nutrition analysis. Track macros, calories and water against personal targets.
Daily Plans
Follow the exact meal and workout schedule their coach built. Nothing to figure out — just follow and tick off.
Activity Logging
Record workouts, track calories burned and view weekly progress charts.
Coach Messaging
Message their coach anytime. Real answers, real accountability.

Pricing

Grow your practice, not your bill

14-day free trial on all plans. No credit card required.

Starter
Up to 5 clients
€29/mo
Up to 5 clients
Day plan builder
Nutrition & activity tracking
In-app messaging
Basic analytics
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Growth
Up to 15 clients
€59/mo
Up to 15 clients
Everything in Starter
AI follow-up automation
Lead CRM pipeline
Advanced analytics
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Most popular
Pro
Up to 35 clients
€99/mo
Up to 35 clients
Everything in Growth
Telegram integration
Calendar & booking
Priority support
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Agency
Unlimited clients
€179/mo
Unlimited clients
Everything in Pro
Multiple coach seats
White-label option
Dedicated account manager
Contact sales

Ready to run a more professional practice?

Replace the chaos of scattered tools with one platform that actually scales with your practice.

Start your free 14-day trial

No credit card required · Cancel anytime