Well&Co
Built for health coaches, nutritionists & personal trainers

One platform.
More clients. Less chaos.

WellCo replaces WhatsApp threads, spreadsheets and five different apps with a single professional platform — so you can focus on coaching, not admin.

Manage clients, build day plans, automate check-ins and watch your practice grow — all from one place.

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Well&Co
Overview
My Clients
Leads
Community
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Wednesday, 14 May
Good morning, Coach Sarah 👋
31 active clients
8
Logged today
5
Need check-in
3
New messages
2
New leads
Recent clientsView all
AM
Alex M.
Day 24/90 · On track 🟢
🔥 12d
PK
Priya K.
Day 7/90 · Check in ⚠️
🔥 3d
JT
James T.
Day 61/90 · On track 🟢
🔥 28d

Sound familiar?

Running a coaching practice on scattered tools is slowing you down

Most coaches hit a ceiling around 15–20 clients — not because they lack skill, but because the tools don't scale. Every new client means more tabs, more threads and more time chasing updates instead of delivering results.

See how WellCo fixes this
📱Chasing clients on WhatsApp for meal updates
📊Copying nutrition data between spreadsheets
🗂️Juggling 4 apps to run one coaching business
Spending hours on admin instead of coaching
WellCo replaces all of this with one professional platform
More clients managed
vs. manual tools
80%
Less admin time
per week per coach
94%
Client retention rate
across premium plans
12,000+
Active members
and growing

Everything you need

Built for coaches who want to grow

Every feature is designed around one goal: letting you deliver a world-class coaching experience to more clients, without burning out.

Client Management
Full roster overview with progress, program status, nutrition logs and activity — all on one screen. Spot who needs attention at a glance.
Day Plan Builder
Build personalised meal and training schedules for each client, day by day. Add photos, notes and instructions. Your clients follow exactly what you set.
AI Follow-up Automation
When a client misses a meal log or skips a workout, WellCo sends an intelligent check-in on your behalf — sounding like you, not a bot. You stay present without lifting a finger.
Integrated Messaging
Chat with clients directly inside the platform. No more scattered DMs. Full message history, context and AI-drafted messages all in one thread.
Lead CRM
Track potential clients from first enquiry to paid client. See where leads are in your pipeline, follow up at the right moment and never lose a prospect.
Progress Analytics
Visualise each client's calorie trends, streak consistency, workout completion and macro adherence. Data-backed coaching conversations, every time.

Scale without sacrifice

Handle 2× the clients without 2× the hours

The average WellCo coach manages 35+ clients — compared to 15 with manual tools. Automation handles the repetitive work, so every hour you put in goes toward high-value coaching, not chasing spreadsheets.

AI follow-ups check in on clients automatically when they miss a meal or workout — no manual nudging needed.

Progress dashboards surface who needs your attention, so you spend time where it matters most.

Reusable day plan templates let you onboard new clients in minutes, not hours.

Avg. clients per coach
Before
15
With WellCo
35+
Weekly admin hours
Before
12h
With WellCo
2h
Client check-in rate
Before
54%
With WellCo
94%
Based on aggregated data from coaches using WellCo for 6+ months

For your clients

A premium experience that reflects on you

Your clients get a beautifully simple app to follow their program, log their progress and stay in touch — all branded under your coaching practice.

Nutrition Tracking
Log meals with AI-assisted nutrition analysis. Track macros, calories and water against personal targets.
Daily Plans
Follow the exact meal and workout schedule their coach built. Nothing to figure out — just follow and tick off.
Activity Logging
Record workouts, track calories burned and view weekly progress charts.
Coach Messaging
Message their coach anytime. Real answers, real accountability.

Coach stories

From coaches who've made the switch

Before WellCo I was spending 3 hours a day on WhatsApp and spreadsheets. Now I manage twice as many clients in half the time. The AI follow-ups alone are worth it.

EV
Coach Elena V.
Nutritionist · 47 active clients

The day plan builder changed how I deliver programs. Clients actually follow the plan because it's right there in the app. Completion rates went from 60% to 91%.

MT
Marcus T.
Personal Trainer · 31 active clients

I was sceptical about the AI check-ins but clients think I'm messaging them personally. The tone is exactly right and I haven't had a single complaint about a missed response.

LK
Lena K.
Health Coach · 22 active clients

Pricing

Grow your practice, not your bill

14-day free trial on all plans. No credit card required.

Starter
Up to 5 clients
€29/mo
Up to 5 clients
Day plan builder
Nutrition & activity tracking
In-app messaging
Basic analytics
Start free trial
Growth
Up to 15 clients
€59/mo
Up to 15 clients
Everything in Starter
AI follow-up automation
Lead CRM pipeline
Advanced analytics
Start free trial
Most popular
Pro
Up to 35 clients
€99/mo
Up to 35 clients
Everything in Growth
Telegram integration
Calendar & booking
Priority support
Start free trial
Agency
Unlimited clients
€179/mo
Unlimited clients
Everything in Pro
Multiple coach seats
White-label option
Dedicated account manager
Start free trial

Ready to run a more professional practice?

Join hundreds of coaches who've replaced the chaos of scattered tools with one platform that actually scales with them.

Start your free 14-day trial

No credit card required · Cancel anytime